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You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter.

1. Write your book's working title. It helps you focus and answer the readers' questions about the topic. Most non- fiction has subtitles as well. It's better to be clear than clever, but clever and clear are fine. Passion At Any Age: Twelve Ways to Unleash It, Self-Promotion for the Creative Person, Quadruple your book's Online Sales in Less Than One Month.

2. Write your book's thesis. A thesis is a sentence or so stating the audience's main problem and how your book will solve it. Knowing the thesis before you write the book keeps you on track. All chapters should support it. The thesis could be "Each of you has passion and you can unleash it through these twelve steps."

3. Test your book's significance. While most writers fear their book won't sell, it takes only two significances to write a book, and three for a great seller. Ask yourself, Is it relevant? Then write it! Does it present useful information? Does it have the potential to positively affect people's lives? Is it lively, humorous? Does it help answer important questions? Does it create a deeper understanding of human nature?

4. Pinpoint your target audience, all-important to your book's success. No, not everyone will want to read your book. How old are your prospective readers? Male? Female? Are they interested in personal growth, science fiction, mystery, how-to books? What challenges do they face? Are they business people? What magazines and Web sites do they like? Are they Internet savvy? What causes do they support?

Once you know them, write a letter and tell them why you are writing your book and what benefits it will bring them. Dear over-50 reader, "I'm writing Passion At Any Age to help you live life full throttle—with more abundance, joy, and meaning."

5. Write your reasons for writing this book. Your reader, the media, the television and radio talk show hosts all want to know why you wrote this book. Be prepared up front, so you will shine when opportunities come your way. For instance, "I wrote this book because so many of my clients and students asked me to. They didn't want theory; they wanted practical how to's to help them live life well. This audience, primarily over 50, wants and needs practical and spiritual tools to let their passion out.

6. Write down your publishing goals for this book. Do you want to give it away to members of your family or a particular group? Do you want to sell it? How many copies do you want to sell your first year? How much money do you want to make each month? What publishing format will you choose—self- publishing, traditional publishing, Print Quality Needed or Print on Demand, or eBook?

7. Organize the parts of your book. In one file, keep your introduction; in another, your index or resource section. Include your bibliography and keep a file of all people you will quote in your book who may give you a testimonial later. Keep each chapter in its own file labeled correctly so you can find it within minutes. Twenty percent of your papers are important. Be sure to file them vertically and in order to save you time and frustration as your book projects grows. Keep computer files also.

8. Write down your chapter's format. Readers expect a clear map to guide them. They like consistency. In non-fiction, each chapter should be approximately the same length and have the same sections. To make your chapters sparkle, use stories, anecdotes, headings, photos, maps, graphs, exercises, tips. Readers like easy-to-read side bars in boxes.

9. Write the back cover material before you write your book. This "outline" helps give your book direction and helps you focus only on what's important to your thesis or theme. Your back cover has around 8 seconds to impress your prospective buyer. Include what sells: reader and famous people's testimonials, a benefit-driven headline to hook the reader to open the book and read the table of contents, and bulleted benefits. Your bio and picture can go on the inside of the back cover to leave more room for your sales message on the back cover.

10. Mock up a front cover in your book's early stages. Keep it by your workstation to inspire you. To sell your books, your cover and title have around four seconds to hook your buyer. Covers are more important than what is inside. Browse the bookstore and copy a few ideas to get you started. Do you have color preferences? Is you title powerful and short enough to be read across the room?

Writing a book is so much easier when you approach it in small bites. As soon as you get these ten parts written you will be able to start asking more specific questions that become your chapter headings.

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Judy Cullins: author, publisher, book coach
Author of Ten Non-techie Ways to Market Your Book Online and Write your eBook or Other Short Book-Fast!
Judy Cullins ©2002

Most people can easily identify with the dreaded "writer's block". It is a well-known phenomenon that just about everyone has faced at one point in their lives. I used to suffer from writer's block, big time! Thus, I know through personal anguish and suffering, that it is definitely not a pleasant experience.

Especially when the due date for one's project or paper is getting closer by the day, and the boss asks you "how's that project going" every time you don't manage to avoid him/her when you're sneaking down the corridor. WRITER'S BLOCK IS FEAR-BASED. Writer's block is a fear-based feeling. For whatever reason, many of us have this incredible fear of committing ourselves in writing whenever we are faced with a blank page or computer screen.

Fear no longer! I'm here to tell you that writer's block can be beaten! Just realizing that writer's block is really an irrational fear that keeps us from putting pen to paper is half the battle. It's actually a fear of the unknown, often coupled with a fear of failure.

We secretly wonder just what exactly is going to come out of this pen/keyboard, and when it does, will we be revealing some kind of incompetent idiot who doesn't know what they're talking about? On the other hand, if we have done the proper preparation, our rational mind knows that we can do it just like we did it all of those other times before.

Unfortunately, fear often wins the day when it comes to writing.

As I stated above, I suffered from writer's block for many years and it was not the most enjoyable of experiences.

THE 7 SECRETS

Fortunately, somewhere along the way I did manage to develop a few tricks to overcome writers block. Some are obvious, others are not.

Here are my personal hard-earned secrets for overcoming writer's block:

1. Don't Write Too Soon

Before trying to write, it is important to prepare mentally for a few hours or days (depending on the size of the task) by mulling the writing project over in the back of your mind. (Just as athletes don't like to peak too soon, writers houldn't write too soon either!).

2. Do The Preparation

Read over whatever background material you have so that it is fresh in your mind. I read through all background material carefully marking important points with a yellow hi-liter and then review it all before I start to write.

3. Develop A Simple Outline

Before sitting down to write, put together a simple point form list of all of the key points you want to cover, and then organize them in the order in which you are going to cover them. (I know, I know... your Grade 6 teacher told you the same
thing... but it actually does work).

4. Keep research Documents Close By

When you sit down to write, make sure that all of your key background materials are spread out close at hand. This will allow you to quickly refer to them without interrupting the writing flow once you get going. I keep as many of the source
documents as possible wide open, and within eyesight for quick and easy reference.

5. Just Start Writing

Yes, that's exactly what you do. Once you have prepared mentally and done your homework you are ready to write, even if your writer's block is saying "no". Just start writing any old thing that comes to mind. Go with the natural flow. In no time at all you will get into a rhythm, and the words will just keep on flowing.

6. Don't Worry About The First Draft

Once the words start to flow, don't worry about making it perfect the first time. Remember, it's your first draft. You will be able to revise it later. The critical thing at the outset is to write those thoughts down as your mind dictates them to you.

7. Work From An Example

Get an actual sample of the type of document that you need to write. It could be something that you wrote previously, or it could be something from an old working file, or a clipping from a magazine article, or a sales brochure you picked up. As long as it is the same type of document that you are writing. Whatever it is, just post it up in your line-of-sight while you are working. You'll be amazed at how it helps the words and ideas flow. The main thing is to have an example to act as a sort of visual template.

In my experience this last one is the ultimate secret for overcoming writer's block. To help with this, be on the lookout for good examples of writing that you may see in newspapers and magazines, and clip out the useful ones for future reference.

About the author: Shaun Fawcett is webmaster of writinghelp-central.com and author of the new eBook "Instant Home Writing Kit".

By: Shaun Fawcett

Regardless of the reason you are reading this, should you undertake the effort of writing, publishing and selling your very own ebook, it is a remarkable experience. The journey will take you places you never though it would.